Founder's Message

Launching FreshMax Shirts has been a long and emotional journey. It was eight years ago when, in a student living room, we first sat down and imagined a shirt that prevented sweat patches. The reaction we got from friends, family and strangers made us realise that this was a product that people really wanted and the support we have received has kept us going throughout the years.

After two years, in 2004 we finally discovered the best method for achieving the no sweat patch shirt. Many late nights followed, creating lighter, more luxurious and more durable fabrics that are perfect for shirts. When people ask why no other company has developed a shirt that prevents sweat marks, we know the answer- FreshMax has taken years of passion & resilience to develop, where others may have given up, we were determined to produce a product that will actively improve peoples’ lives.

The shirt itself is an exceptional product. Our designs are a mix between classic colours and stylish designs but most importantly, the shirt allows you to relax, feel confident and perform well in the knowledge that your shirt is constantly working to keep you looking and feeling fresh.

We are so proud of what we have achieved and we hope that you enjoy your FreshMax Shirt as much as we enjoyed developing this special technology.